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How many "mission oriented" organizations are using this langage to have their employees work more for the same salary? Same probably applies with "we’re family" theverge.com/2019/12/5/20995453/away-luggage-ceo-steph-korey-toxic-work-environment-travel-inclusion
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Usually it’s by providing some kind of public good (education, army, police, justice, and so on), but one can see why some for profit organizations are trying really hard to appeal to these workers

